FREE BOOK: Secrets to selling your home for top dollar, and prevent offers from falling through.

FREE BOOK: Secrets to selling your home for top dollar, and prevent offers from falling through.

FREE BOOK: Secrets to selling your home for top dollar, and prevent offers from falling through.

"THE ESSENTIAL GUIDE TO SELLING YOUR HOME"

The Ultimate Playbook For Selling Your Home Quickly & More Profitably

This Is the Framework Top Agents Use but Rarely Share

"Mark Gershick's book on selling your home is a game-changer — it's a must-read for anyone thinking about selling their house." - LA Style

7 Expert Strategies Top Agents use

to sell homes Fast!

7 Expert Strategies Top Agents use

to sell homes Fast!

7 Expert Strategies Top Agents use

to sell homes Fast!

Sell quicker, stress less, and walk away with more in your pocket.

Why give this away?
Because earning your trust first makes everything else simple.

Upfront value. No catch.

I believe in giving my best work first. Real value — not a teaser, not a pitch. If it earns your trust, we both win.

Too many smart homeowners end up overwhelmed or underpaid — not because they messed up, but because they didn’t have a plan. They didn’t know what they didn’t know.

That’s what this book fixes. It’s the same insider strategy I use to help sellers walk away with more equity, less stress, and zero surprises. Flip through a few pages — if it brings clarity, confidence, or even one lightbulb moment… that’s a win.

And That's When It Hit Me...

Most homeowners are flying blind when it comes to selling.

They rely on luck, a friend-of-a-friend agent, or whatever they saw on HGTV. Then they leave tens of thousands on the table — or worse, get blindsided by buyer fallout, inspection drama, or last-minute chaos.

​This book is the framework I use to help sellers skip the stress and sell with confidence. It’s clear, proven, and designed to put you back in control.

You deserve that kind of clarity.

Here are a few stories of people

Who Used This Book To Come Out Ahead

"...This book was a total gamechanger for me."

"...This book was a total gamechanger for me."

"Navigating the real estate market can be overwhelming, but The Essential Guide to Selling a Home in 2025 by Mark Gershick made everything simple. It answered all my questions and gave me the confidence to move forward.

It’s not just helpful—it’s essential. Packed with timely strategies and clear steps, this guide is a must-read for anyone looking to sell with clarity and confidence.

Whether you're overwhelmed by the process or just want to avoid costly mistakes, this book shows you how to do it right in today’s market. Grab a copy and reach out to Mark—you’ll be glad you did."

PATTY IZQUIERDO,

CLIENT

"Felt Supported Every Step of the Way"

"Felt Supported Every Step of the Way"

"Felt Supported Every Step of the Way"

“Working with Mark made buying and selling simple. We saved thousands and felt supported every step of the way."

Holly & Jordan,

Simi Valley Valley

"Made Us a Priority, Never a Transaction"

"Made Us a Priority, Never a Transaction"

"Made Us a Priority, Never a Transaction"

"Mark made us feel like a priority,  never a transaction. His Sell for Free program helped us buy our next home without breaking the bank."

Dre & Wife,

Northridge, CA

"Program Saved us Thousands"

"Program Saved us Thousands"

"Program Saved us Thousands"

"Mark’s Sell for Free program saved us thousands, and helped us get into our new home faster than we thought possible."

Carlo & Heidi,

Santa Clarita, CA

Here's A Few Secrets You'll Discover In The Book

Here's A Sneak Peek of What's Inside:

CHAPTER 1:

The First Chapter

How to assess your home through a buyer’s eyes — and see what they’ll see before they ever walk in.

Which home updates actually increase value, and which ones are money down the drain.

The critical pre-listing mistake that can cost you big — and how to sidestep it with one simple move.

How to uncover hidden equity by knowing what to highlight — and what to fix or forget.

CHAPTER 2:

The Second Chapter

Why going “For Sale by Owner” can feel empowering — but often backfires financially.

What top agents really do behind the scenes (spoiler: it’s way more than hosting open houses).

​​Key questions that reveal if an agent knows their stuff — and the red flags to never ignore.

Why professional marketing is more than exposure — and how the right strategy attracts better buyers.

CHAPTER 3:

The Third Chapter

How pricing psychology influences buyer behavior — and why your number is never “just a number.”

Why overpricing reduces urgency and kills momentum — even in a hot market.

How to hit the pricing “sweet spot” that drives competition and multiple strong offers.

Why price drops scare buyers away — and how to price right the first time to avoid chasing them down.

Meet the Author

Mark Gershick

Mark Gershick is a seasoned real estate and mortgage broker who’s been helping California homeowners since 2004. As founder of On The House Homes & Loans, he offers in-house lending, expert negotiation, and a unique Sell for Free program that helps sellers keep more of their equity.

​With deep roots in the San Fernando Valley, Mark brings experience, strategy, and a trust-first approach to every transaction.

You’re Covered By My 100%

You’re Covered By My 100%

Money-Back Guarantee

If you don’t feel this book gave you real, actionable value, I’ll personally send you a $10 Starbucks card to make it up to you.

If you don’t feel this book gave you real, actionable value, I’ll personally send you a $10 Starbucks card to make it up to you.

You’re Covered By My 100%

Money-Back Guarantee

If you don’t feel this book gave you real, actionable value, I’ll personally send you a $10 Starbucks card to make it up to you.

Almost There:

Almost There:

Almost There:

You’re One Step Away from Selling Smarter

You’re One Step Away from Selling Smarter

You’re One Step Away from Selling Smarter

Thousands of homeowners sell with guesswork and gut feelings — and lose money in the process. But you don’t have to. This free book is your shortcut to a faster, smoother, more profitable sale. No gimmicks. No pressure. Just what works.

Thousands of homeowners sell with guesswork and gut feelings — and lose money in the process. But you don’t have to. This free book is your shortcut to a faster, smoother, more profitable sale. No gimmicks. No pressure. Just what works.

Thousands of homeowners sell with guesswork and gut feelings — and lose money in the process. But you don’t have to. This free book is your shortcut to a faster, smoother, more profitable sale. No gimmicks. No pressure. Just what works.

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