"THE ESSENTIAL GUIDE TO SELLING YOUR HOME in 2026"
"Mark Gershick's book on selling your home is a game-changer — it's a must-read for anyone thinking about selling their house." - LA Style
Why give this away?
Because this is how I earn your trust first. No pitch, no obligation.
Most homeowners only sell a home once or twice in their lifetime. Agents do it every week.
That experience gap can cost you. It can show up in inspection surprises, delayed closings, weak offers, unnecessary repairs, or thousands of dollars left on the table.
That’s why I created this book. It gives you the same framework I’ve used to help hundreds of homeowners across the San Fernando Valley, Simi Valley, Santa Clarita, and surrounding areas sell faster, smoother, and with more confidence.
I also created the Sell for Free™ program to help sellers save even more. When I help you sell your current home and buy your next one, your listing commission can be as low as $0. Depending on your sale and purchase prices, that could save you up to $35,000 in commission fees.
Tell Me Where To Send Your Free Copy Of Your Book
PATTY IZQUIERDO,
TV HOST
“Working with Mark made buying and selling simple. We saved thousands and felt supported every step of the way."
Holly & Jordan,
Simi Valley, CA
"Mark made us feel like a priority, never a transaction. His Sell for Free program helped us buy our next home without breaking the bank."
Dre and Megan
Simi Valley, CA
"Mark’s Sell for Free program saved us thousands, and helped us get into our new home faster than we thought possible."
Carlo & Heidi,
Santa Clarita, CA
CHAPTER 1:
GET READY, SET, SOLD!
How to assess your home through a buyer’s eyes and see what they’ll see before they ever walk in.
Which home updates actually increase value, and which ones are money down the drain.
The critical pre-listing mistake that can cost you big and how to sidestep it with one simple move.
How to uncover hidden equity by knowing what to highlight and what to fix or forget.
CHAPTER 2:
STEPS TO HOME-SELLING
(PROCESS)
Why going “For Sale by Owner” can feel empowering but often backfires financially.
What your agent should be doing for you (and how to tell if they aren't).
Why professional marketing is more than exposure and how the right strategy attracts better buyers.
CHAPTER 3:
PRE-EVALUATING
YOUR PROPERTY
How pricing psychology influences buyer behavior and why your number is never “just a number.”
Why overpricing reduces urgency and kills momentum even in a hot market.
How to hit the pricing “sweet spot” that drives competition and multiple strong offers.
Why price drops scare buyers away and how to price right the first time to avoid chasing them down.
Meet the Author
Mark Gershick
Mark Gershick is a seasoned real estate and mortgage broker who’s been helping California homeowners since 2004. As founder of On The House Homes & Loans, he offers in-house lending, expert negotiation, and a unique Sell for Free program that helps sellers keep more of their equity.
With 20+ years serving Northridge, Chatsworth, West Hills, Granada Hills, Porter Ranch, the rest of the San Fernando Valley, Simi Valley, Santa Clarita, and surrounding areas, Mark brings experience, strategy, and a trust-first approach to every transaction.
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